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"Some day in the near future, a show’s tweetability may be just as crucial as the sheer size of its audience. It’s something that advertisers and networks already realize, albeit in a vague and unquantified way. But as Nielsen—and other analytics companies—race to capture a show’s true impact across all platforms, it will change the way those shows are valued."

If you have an idea which might help up measure these behavior factors and evaluate its impacts better, please apply to Nielsen Innovate!

Nielsen (USA) tracking all credit card purchases and matching it to TV viewing for better ad placement. An article by Ad Age Media News